Why Millennials Should Participate in Market Research

Did you know that almost half of all US spending is done by Millennials? Millennials are defined as people born from 1981 to 1996. Millennials are having a substantial impact on the way businesses market their products and services. Millennials are redefining what people should expect from brands across the globe because you are unbiased […]

Little Things Make the Difference: A Recruiter’s Perspective

We asked Janet, one of our most experienced recruiters, why should people participate in consumer research?   Did you ever have a fabulous experience at a store, restaurant, or hotel?  What made the experience fabulous?  Did you tell your friends and family about it?  Did you the tell the business how pleased you were?  When […]

How COVID-19 Transformed the Focus Group

Virtual vs In-Person Focus Groups It is 5:30 pm on a Tuesday and Barbara is preparing to moderate a health care focus group at 6:00 pm.  She is checking in with clients, studying the discussion guide and reviewing the respondent grid like she would for any focus group.  The difference?  She is in her own […]

Mock Jury Trials in North Carolina

For years, advertising and consumer agencies have used focus groups as a tool to “test the market” when it comes to their product, service, or advertising. In the same way, attorneys choose to utilize mock juries or legal focus groups to gain the same insight pertinent to their case. Mock juries provide attorneys with critical […]

Ever Growing Hispanic Population in North Carolina

    According to the U.S. Census Bureau data, the Hispanic population in North Carolina was 997,349 in 2018. When factoring in the average year-over-year increase in population, it can be estimated that the Hispanic population is well over 1 million strong. North Carolina is ranked #10 with the highest Hispanic population in the U.S. […]

Converting Central Location Testing to Home Use Tests

Right now, is an extremely difficult time to conduct Central Location Testing (CLT) with COVID-19 restricting participant travel. Most major cities have “stay at home” orders or “shelter-in-place” policies, limiting any travel to non-essential businesses. Generally, participants would come to a location or facility to test certain products. The feedback or data is captured onsite […]

Market Research During COVID-19

The current cultural climate is one of isolation and uncertainty. Due to mandates from many national and international governments, people are advised to practice “social distancing” and forego travelling. Such restrictions are difficult on the market research industry where many rely on the face-to-face and in-person data collection methods. So how do recruiting companies and […]

Eastcoast Research – Exit Polls, Interviews & Intercepts

  Eastcoast Research has been conducting in-person qualitative and quantitative research for clients for over 40 years in the Carolinas. Our expert team consist of highly trained, professional and personable interviewers who have the field experience to accomplish any goal or quota. Exit Polls Every election cycle since 2003, the National Election Pool (NEP) conducts […]

Mock Jury Recruiting Wilmington, DE

Eastcoast Research provides mock jury recruiting and management in Wilmington, DE. Introduction to Wilmington, DE As of 2016, over 1 million business – more than 50% of publicly traded companies in the U.S. and more than 60% of Fortune 500 companies – are incorporated in Delaware. The State’s courts, tax system, laws and policies have […]

Market Research in Myrtle Beach, SC

Eastcoast Research provides focus group recruiting in the Myrtle Beach area of South Carolina. Introduction to Myrtle Beach, SC Myrtle Beach was ranked as the second fastest-growing metropolitan area in the country in 2018 due to the area being one of the major centers of tourism in South Carolina. It is estimated that the city’s […]

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