Knowledge Center
Data Analysis Techniques in Market Research
November 8, 2024
For marketing professionals, data analysis is more than a skill; it’s the foundation of effective strategy. Every campaign, product launch, or customer experience decision is enhanced by insights drawn from thorough data analysis. With data analysis techniques, marketers can decode market dynamics, consumer behavior, and competitive shifts. Thoughtfully leveraging these insights transforms raw numbers into […]
Sensory Research: How It Works and Why It Matters
September 23, 2024
Our senses serve as a guiding North Star, steering us through life and shaping our decisions and perspectives daily. We constantly rely on them, and in the realm of consumer research, these senses are crucial. The appearance, texture, and taste of a product can significantly determine its success or failure in the market. Sensory research […]
Market Research with the LGBTQ+ Community
March 27, 2024
The LGBTQ+ community is a growing sub-population within the United States as well as throughout North Carolina. Previous market research has identified individuals within this group have “the most disposable income of any niche market,” affecting marketing and advertising campaigns within areas such as vehicle sales, electronics, healthcare products, and tourism. As the community continues […]
Sample, Panel, and Database: Defining Respondent Groups in 2024
February 14, 2024
A key issue growing in the market research industry is sample quality. Both marketers and field service providers are experiencing higher-than-normal rates of data degradation in the forms of bot responses, fake respondents, and fraudulent accounts. There is also the increased use of “professional” surveyors—respondents who simply want to collect as much incentive as possible […]
How to Recruit Respondents for Your Market Research Efforts
February 7, 2024
Effective respondent recruitment is the cornerstone of successful market research. At Eastcoast Research, we know that finding the right participants ensures the collection of accurate and valuable data, which in turn provides in-depth insights that can translate to informed results. Quality respondents and a world-class database are key, and we can lend a hand in […]
Generation Alpha, Young but Mighty
May 18, 2022
Are you Ready for Generation Alpha? A large cohort of young individuals, the first generation to be born in the 21st century, have been quietly influencing household spending. This group has been named Generation Alpha. The oldest of this group is hitting adolescence and some are yet to be born. Generation Alpha is on track […]
How a Moderator Can Influence Your Focus Group
April 12, 2022
Focus groups can be an excellent way to capture respondents’ thoughts, feelings, and attitudes in the way that a survey or questionnaire cannot. A well-executed focus group can spark new ideas and understanding. At the end of a successful group, respondents have formed a temporary community and might leave still talking amongst themselves, excited […]
Our Success Stories: Recruiting in Remote or Rural Locations
March 7, 2022
When clients choose Eastcoast Research, they aren’t just getting a recruiting vendor – they are getting a research partner. Exceptional service to our clients is the cornerstone of our business; we are nimble, creative, responsive and able to think out-of-the-box. We provide collaboration, transparency and flexibility in our research methodologies to ensure data insights are […]
Make Social Listening Work for You in 2022
January 26, 2022
A new year often brings predictions on what trends you can expect to see in the coming year. One trend on market researcher’s 2022 prediction list is Social Listening. Social listening is predicted to grow as a research approach to gain insight on customer behaviors. Related: 6 Market Research Trends to Watch in […]
Why Millennials Should Participate in Market Research
October 14, 2021
Did you know that almost half of all US spending is done by Millennials? Millennials are defined as people born from 1981 to 1996. Millennials are having a substantial impact on the way businesses market their products and services. Millennials are redefining what people should expect from brands across the globe because you are unbiased […]
